Last updated: Jan 12, 2024

Our full company name is Adaline, Inc. We are a company incorporated and registered in Delaware and registered address at 251 Little Falls Drive, Wilmington, New Castle County, Delaware 19808.

If you would like to contact us with a question about how we use your data, the quickest way to do this is by contacting our Data Protection Officer via email at [email protected].

This notice also explains how California residents can exercise their rights under the CCPA to request that we: (1) provide certain personal information that we have collected about them during the past 12 months, along with related information described below, or (2) delete certain personal information that we have collected from them.

Why do we collect data?

  1. To facilitate the account creation and logon process we collect your name and email address. We collect this in order to take steps to enter into a contract with you and allow us to provide our services, including to fulfill your orders and requests, and to facilitate payments. This includes monitoring payments and purchases for fraud.
  2. When you contact us either by phone, email, via our 'contact us' page or via social media, we will usually collect your name, social media handle and contact details, because it’s in our legitimate interest to make sure we can properly respond to your query.
  3. We use essential cookies to facilitate the operation of our website and may use the information collected from these cookies to enforce our terms and conditions and policies, protect our rights and interests, or those of all our other users or third parties, including to detect any malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity and detect and fix errors and security incidents.
  4. When you use our website and consent to our use of non-essential cookies we will collect information about how you use our website including your device type, operating system, browser type, browser settings, IP address, language settings, dates and times of connecting, browsing behavior and links clicked. We use this information to improve our website and to better understand how people use it. More detail on the information we collect and how we do this is set out in our Cookie Policy below.
  5. When you sign up to receive our news, offers, events or other initiatives regarding our service or other services that may be of interest to you, we will collect your name and email address to provide you with our updates in line with any preferences you have told us about. You can unsubscribe from our updates at any time by responding to any email you receive from us to tell us you wish to unsubscribe or by emailing [email protected].
    1. If you are a business recipient we may send you our updates because we believe that you will be interested in our services and it is in our legitimate interests to promote our business to interested parties.
    2. If you are a consumer we may send you our updates either when (i) you are an existing customer as it is in our legitimate interests to promote our other offerings you may be interested in; or (ii) if you are not an existing customer, when you have opted in to receive our updates, in this case we rely on your consent to contact you.
  6. If our business is sold we may process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, the buyer of our business may not be able to provide services to you.

Where is your data stored and how long do we keep it?

We store your data in United States of America and United Kingdom. When working with third parties we may need to transfer your personal data to other countries. Whenever we transfer your personal information outside of the UK and the EU, we ensure it receives additional protection as required by law. To keep this privacy policy as short and easy to understand as possible, we haven’t set out the specific circumstances when each of these protection measures are used. You can contact us at [email protected] for more detail on this.

We will only retain your personal information for as long as we need it. We consider the nature, sensitivity and purpose we collected your data for when deciding when it’s time to delete it. We will in some cases keep your data for longer periods of time than necessary for the original purpose we collected it for if we need to do this to meet our legal, accounting or regulatory requirements.

We also carefully anonymize your personal data so that it can no longer be associated with you, and because this information is anonymized, we can use it indefinitely without notifying you. We use this anonymized information to improve our business, and we also sell it to other businesses to help keep our service as low priced as possible.

What are my rights?

Under GDPR